Semine joins forces with Rydoo to shape the future of Accounts Payable and spend management

Oslo, Norway – 14 July, 2025 – Semine, a leading European provider of AI-powered accounts payable automation (APA) technology, is proud to announce it has merged with Rydoo, a global leader in expense management solutions. The terms of the merger have not been disclosed.

Semine supports over 10,000 customers in automating invoice processing and gaining real-time visibility into spend. With a deep focus on AI, user experience, and seamless ERP integration, Semine has become a trusted partner for forward-thinking CFOs and finance teams. This strategic combination creates one of Europe’s most comprehensive platforms for smart spend management. 

This new chapter allows Semine to scale faster, bringing its technology and expertise to more markets through Rydoo’s international footprint and global customer base, while continuing to invest in innovation for its Nordic customers. It’s a step forward in Semine’s mission to transform how finance teams work, extending beyond AP automation to offer more efficiency and greater control across the entire spend lifecycle. 

- Having established ourselves as the leading innovator and fastest-growing provider in accounts payable, I’m incredibly excited about our next chapter together with Rydoo. This partnership not only allows us to broaden our product portfolio but also accelerates our ability to bring cutting-edge solutions to a wider European market. What truly matters to me is that Rydoo shares our passion for technology and excellence — together, we’re poised to deliver the most advanced and future-ready offering in the industry, said Bjørn Røsten, CEO of Semine. 

Leading the AI-powered future of accounts payable 

Semine has emerged as one of the fastest-growing SaaS companies in the Nordics, delivering 54% ARR growth in 2024 and projecting ~NOK 130 million ARR by year-end 2025, with strong underlying economics. With a 117% net retention rate and less than 1% churn, Semine has proven how significantly customer experience can be improved through new technology. 

Semine has invested heavily in its proprietary foundational AI, built from the ground up to handle complex financial data. The platform captures over 100 datapoints per invoice — more than 10x that of typical APA competitors — and enables finance teams to access real-time analytics, automated policy checks, and seamless approval workflows. 

The result is a transformative shift from manual finance operations to autonomous, insight-rich decision-making — a leap now supercharged by Rydoo’s dynamic expense workflows. The merger unlocks a powerful new growth engine by pairing Semine’s hypergrowth profile with Rydoo’s international reach and customer base. The combined footprint is set to expand rapidly across Europe, scaling product adoption and go-to-market velocity. 

A global platform with local power 

Already used in 25+ countries, Semine brings a strong presence in the Nordics, combined with a replicable expansion playbook proven in Sweden and Finland. With Rydoo’s established international operations, Semine now gains an accelerated path into key European markets and beyond. 

- Having been part of Semine since the early days, this moment represents so much more than just a merger — it’s the next chapter in a journey built on relentless growth, innovation, and belief in what’s possible. We've always set bold goals, and now, with Rydoo by our side, we’re better positioned than ever to remain the product leader in accounts payable and to take our platform and vision to a truly global stage — to the betterment of all our existing and new customers. — Daniel Karlsen, Chief Commercial Officer, Semine 

A new chapter in smarter spend management 

Semine has been in the accounts payable space for over 9 years, bringing Rydoo a strong presence in the Nordic market, along with deep domain expertise, a dedicated partner network, and a rapidly growing customer base. 

By combining market-leading expense management with fully automated AP workflows, Semine and Rydoo are building an end-to-end solution that delivers maximum efficiency, control, and strategic insight: 

• End-to-end visibility: Unlocking a unified view of spend, empowering finance leaders to make smarter, faster decisions. 

• Real-time insights: Delivering actionable analytics and real-time overviews of operations, enabling improved decision-making and financial control. 

• Built-in control: Reducing manual reviews with built-in AI-powered policy checks, automated approval flows, and continuous compliance monitoring. 

• Seamless integrations: Rydoo and Semine both offer robust integration capabilities with leading ERP and financial systems, ensuring rapid onboarding and scalability for organisations of all sizes. 

 - We are excited to welcome Semine to the Rydoo family, said Sebastien Marchon, Rydoo’s CEO.

Both of our companies are rooted in the same essential values: customer obsession, product excellence, humility, collective intelligence, and passion. This is a true convergence of visions, talents, and cultures, bringing us closer to our ambition of building a world-class platform for finance teams. 

About Rydoo 

About RydooRydoo is an AI-powered expense management platform that gives businesses full control over employee spending. Employees submit expenses in seconds, while finance teams gain real-time visibility and control with automated workflows, real-time policy checks, and insights for higher compliance and efficiency. Rydoo is trusted by over 1 million users worldwide and is the top-rated business expense app across major app stores.